Sunday, November 6, 2011

Canon vs. RED


On November 3, 2011 Canon announced its latest professional camera, the EOS C300. It features a S35 sensor, and films at 1080p. Lately, the race in the digital film world has been to get the highest resolution. The RED camera has had a 5K camera already, but Canon took a different approach and aimed more at perfecting the currently mainstream standard of 1080p. The price tag for the camera is $20,000, however...
RED finally announced the long-awaited RED Scarlet-X 4K video camera. The finer details are making their way out to the public, but it’s already known that this will be yet another big step in the digital realm of filmmaking.
RED initially released its first flagship camera a few years ago, but the most important part was its price point compared to what the industry was used to paying for. Now you have a variety of prosumer cameras that independent filmmakers use that don’t necessarily have the multi-million dollar budgets.
But back to the Scarlet-X.. It broke another price barrier, but being available initially for under $10,000. It has a superior S35mm sensor, and can film in slow motion up to 120fps at 1K. It also works with all the accessories the RED family has had for the last couple years.
So now you have a choice of two really good cameras, but both taking different approaches to what they feel is more important. I feel most independent filmmakers will opt for the RED equipment, given its already existing elite and cool status and a lower price point. But for those who already work in Canon workflows, they may opt to pay a little more money to have the convenience of not having to change things around.
In the end, it all works out for the end user, and audiences around the world will reap the benefits of seeing storytelling from people who once couldn’t afford to get their vision out there.
References:
http://www.theverge.com/products/eos-c300/3768
http://www.theverge.com/2011/11/3/2536818/red-scarlet-x-camera-announced-to-take-on-canon-c300-ships-november

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