Thanks to all the research into other production companies, I’ve been lucky enough to learn a good amount of what not to do, as well as things that I, and my company, probably should be doing. I think the biggest one that we’ve learned from is in the marketing aspect, and how to promote ourselves. A lot of the companies I’ve researched and looked into have had unorthodox forms of advertising for themselves as well as unique ways of getting their name out there. For long we only utilized social media advertising and some print/flyers for advertising. Instead we’ve started building a strong word of mouth campaign that has attracted us many clients. We have also taken to doing spec commercials as well as contests to build more of a reel as well as having commercials for larger brands.
I think our approach to how we produce videos is what is most appealing to the potential investors. We have a simplified work flow, and it is our unique factor. An investor reading our business plan will see that we optimize and make the most use out of what we are given. I think that our practicality will show any potential investors that all of their investment will be utilized and not wasted. We pride ourselves in our work flow and synergy between us, and we can and have turned out quality projects on a dime, and in a timely and professional fashion. We honestly feel that a guarantee of a quality project for little to nothing will entice investors to see what we can do with a budget and a greater means to produce something. We’ve worked below our means for a while now, and we have been working towards taking that next step, and we’ve always felt that as long as we put in the time and work, that future clients and investors would notice and give us the chance we are looking for.
References:
http://bpexpertviews.blogspot.com/
http://www.unknownmedia.net/
http://www.videoworksproduction.com/blog.html
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