Tuesday, July 12, 2011

Industry Liabilities

http://www.slashfilm.com/christopher-nolan-jon-favreau-quentin-tarantino-join-battle-premium-video-demand/
One of the biggest controversies brewing in the film industry at the moment is the video on demand fiasco. Companies like DirectTV are attempting to get the jump on the already crowded home video market, and as a result are closing the window between theatrical and video release. Many film makers feel this is killing the theatrical experience and have lobbied against this practice.
While I can agree with the financial benefit this could make to someone with a home entertainment system, I can’t agree with something that can cause such a detriment to the theatrical experience, which at the end of the day is the dream and goal of every feature film produced. The video market is already terribly crowded, and it is only fair to all those who spent months and years laboring over these films for them to be exhibited the way they were intended, and not rushed off to TV, so one company can make their dollar before the others.

http://www.slashfilm.com/michael-bay-personally-begging-theater-chains-properly-project-transformers-dark-moon/
The 3D craze has also been a buzz in the entertainment industry. With jacked up ticket prices, poor post-production conversions, and a flooded market trying to cash in, this is quickly becoming a trend and is burning out.
One of the recent outcries is over the bad projection in theaters. To save money on expensive bulbs, theaters are projecting their films at a lower wattage, which affects 3D films even more so, as they are already darkened because of the tinted 3D glasses. Studios like Paramount have taken precautions outlined in the article I posted, but I fear it may be too late, and we probably won’t be seeing digital 3D as much over the next few years. It isn’t being used as a tool as much as it should, and instead is just a trend to cash in, and the audience who is paying those prices are finally starting to realize that.

The last bit I’m posting is a little bit less serious. This is a viral video posted by the Alamo Drafthouse and is an angry voicemail from a woman who was ejected for texting during the movie.
Here is the censored version:
http://www.youtube.com/watch?v=JVz-fO7kxcQ
While this is a funny video, it’s good to see a chain like Alamo not tolerating such distractions. This may not be a huge problem plaguing the industry, but it’s a bother to everyone who goes to enjoy the fruits of the film industry, and has sparked much debate over whether or not they should have ejected her. Personally I got much joy from listening to this voicemail, and maybe it can serve as a warning to others who aren’t thinking about those around them.

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