Sunday, March 20, 2011

Pro Bono Music Video

Yesterday, we shot a music video for a local heavy metal band, Catalepsy. We took on the project pro boon for the hope of their label liking it and having it aired on MTV2. We know that most local bands, that aren't big, won't have a lot of money to put into the creation of a music video, but it's something essential for the promotion of the band that can significantly boost recognition and sales.

We shot the video at Club H2O, which is a church as well. They are very heavy metal friendly. The venue was a good size and has a pit in the middle for the aggressive dancing of the heavy metal fans that frequent the location. It was going to be the first time I ever witnessed a heavy metal concert in person.

We got there around noon, hours before they were going to start letting in people for the concert. We wanted to get some "staged" performance shots so we could have complete control over lighting and get some cool cinematic shots.

At around 6pm, we moved upstairs to another location where we were going to film the "story" portion of the video, which was going to be a hostage/torture scene.

At around 9pm, we set up everything to film the live performance of Catalepsy. They had to do the song twice, just to ensure that we got enough coverage. When they mentioned they were going to play the song twice, a lot of the crowd got upset, and understandably so. If I was paying for a concert, I wouldn't want to hear the same song twice.

Overall, it turned out really good, and we are in the process of editing it now.

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