Yesterday, we shot a music video for a local heavy metal band, Catalepsy. We took on the project pro boon for the hope of their label liking it and having it aired on MTV2. We know that most local bands, that aren't big, won't have a lot of money to put into the creation of a music video, but it's something essential for the promotion of the band that can significantly boost recognition and sales.
We shot the video at Club H2O, which is a church as well. They are very heavy metal friendly. The venue was a good size and has a pit in the middle for the aggressive dancing of the heavy metal fans that frequent the location. It was going to be the first time I ever witnessed a heavy metal concert in person.
We got there around noon, hours before they were going to start letting in people for the concert. We wanted to get some "staged" performance shots so we could have complete control over lighting and get some cool cinematic shots.
At around 6pm, we moved upstairs to another location where we were going to film the "story" portion of the video, which was going to be a hostage/torture scene.
At around 9pm, we set up everything to film the live performance of Catalepsy. They had to do the song twice, just to ensure that we got enough coverage. When they mentioned they were going to play the song twice, a lot of the crowd got upset, and understandably so. If I was paying for a concert, I wouldn't want to hear the same song twice.
Overall, it turned out really good, and we are in the process of editing it now.
Sunday, March 20, 2011
Sunday, March 6, 2011
Box Office
Over the past two years the film industry has seen a spike in box office revenue. With James Cameron’s Avatar, 2009 saw the first time since 1998 that a film broke the all time gross. The film grossed over $750 million at the box office. And in 2010 the top two grossing films were Toy Story 3 and Alice in Wonderland, seemingly, the industry is at an all time high with all this added revenue. However, I have been noticing reports on varied websites that theater attendance is at an all time low, and that the studios have been compensating for this to off set the numbers.
Over the past decade ticket prices have been raised from an average of $5.33 to an all time high of $8.01. The fact that the price of tickets has almost doubled has been a considering factor in why attendance is so low. The cost of going to the movies plus concession has reached points of unreasonable prices. Another tactic that studios have been utilizing over the past few years to off set the record low attendance is the implementation of 3D. In recent years, it has become a craze among tent pole movie releases to be produced and released in 3D.
The incentive of releasing a film in 3D is the added spike in the already high ticket prices. 3D tickets can run upwards of $15, and that’s not even considering additional IMAX fees, or online and taxing fees. It’s in my humble opinion that if more attention was given to content, there wouldn’t be a need to pull a runaround with the numbers. Original films like 2009’s The Hangover broke records and expectations for standard R rated comedies, showing just how hungry the audience is for a well made big original film. Even Avatar, which despite it’s obvious inflated numbers was an original ideas, and earned milestones on it’s own merits. In fact the last time an original film was the number one film of the year before Avatar was 1998 with Saving Private Ryan, and one could argue that the down turn in the following years could be attributed to that fact.
References: http://boxofficemojo.com/yearly/
Over the past decade ticket prices have been raised from an average of $5.33 to an all time high of $8.01. The fact that the price of tickets has almost doubled has been a considering factor in why attendance is so low. The cost of going to the movies plus concession has reached points of unreasonable prices. Another tactic that studios have been utilizing over the past few years to off set the record low attendance is the implementation of 3D. In recent years, it has become a craze among tent pole movie releases to be produced and released in 3D.
The incentive of releasing a film in 3D is the added spike in the already high ticket prices. 3D tickets can run upwards of $15, and that’s not even considering additional IMAX fees, or online and taxing fees. It’s in my humble opinion that if more attention was given to content, there wouldn’t be a need to pull a runaround with the numbers. Original films like 2009’s The Hangover broke records and expectations for standard R rated comedies, showing just how hungry the audience is for a well made big original film. Even Avatar, which despite it’s obvious inflated numbers was an original ideas, and earned milestones on it’s own merits. In fact the last time an original film was the number one film of the year before Avatar was 1998 with Saving Private Ryan, and one could argue that the down turn in the following years could be attributed to that fact.
References: http://boxofficemojo.com/yearly/
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