I recently read an article on Engadget about how the author, who is a huge RED fan, got his first hands-on experience with the up-and-coming RED Scarlet 3K camera. According to the article, he got a glimpse of how the prototype was a year ago. It was in a very early stage and didn't function anywhere near how it was supposed to. But now they have a working prototype that gives a look of where the digital end of the film industry is headed.
They haven't announced final prices or anything, but this 3K camera, which performs better than all Full HD cameras out now is expected to be in the $6,000 price range. This allows even the cheapest of budgets to get cinematic quality grade imagery for the fraction of the cost of what cameras have been for the past few decades.
Although RED has been a better marketing company than they have been a camera company, with their long development cycles, they really are the forefront for the digital end of the media industry. They were really the first ones to step up and say, "We can give you better and give it to you cheaper."
Something I've been following and interested in for the longest time has been the film-to-digital transition. There will always be the split between the two types of film makers, and at first, film-sided people did have their advantages, but with the progress of digital, it has almost certainly passed it in every single aspect. Bigger sensors providing more fidelity than film can, and the film-look being easily duplicated through software, it almost makes no sense to have the film side involved, especially when you have to do the conversion process to bring it to the digital world.
In the end it's all pixels, and it's all digital.
Sources:
ENGADGET - http://www.engadget.com/2011/01/07/working-red-scarlet-appears-at-our-trailer-we-go-hands-on-vid/
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